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Over 50% of the US population is overweight,
yet less than 20% of the US population has
membership in a conventional health club.
Why? INTIMIDATION!
Is there any wonder why the weight loss industry
does about 5-6 times the annual business of
the fitness industry?
Any diet will work- temporarily. Many of
the weight loss centers count on repeat business
for success. We have all seen someone lose
25-30 lbs on a diet only to go back to their
old eating habits and regain the lost weight
and then some.
All credible weight loss centers will advocate
exercise, but no national weight loss companies
offer the exercise element critical to burning
calories, toning muscles and increasing metabolism.
PACE will help fitness centers attract the
overweight market through it's nonintimidating
format that quickly and safely burns calories
and changes body composition. PACE, along
with a well balanced nutrition program is
a winning combination for permanent weight
management and servicing the majority of Americans.
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